Thursday, April 26, 2012

Piaggio launches Vespa in India

Chairman and Managing Director of Piaggio Vehicles Limited India Ravi Chopra poses with Vespa scooters during their launch in Mumbai, India, Thursday, April 26, 2012. The Italian company hopes to carve out a market for luxury scooters in one of the most cost-conscious markets in the world. The Vespa LX will cost around 66,661 rupees ($1,282) in India, a 40 percent premium to most scooters, but still the lowest sticker price in the world. (AP Photo/Rafiq Maqbool)Piaggio launched its famous Vespa scooter in India on Thursday, making a $50 million bet that a luxury scooter market will thrive on the broken, throbbing roadways of Asia's No. 3 economy.


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