Analysis: Burberry smells a chance in fragrance business

PARIS (Reuters) - Burberry hopes it can gain better control over its brand and eventually a bigger slice of profits by running its own perfume business, a big gamble that could change the structure of the luxury goods industry if others follow suit. Like most luxury firms, the British brand licenses its perfume business, in this case to Interparfums, which also sells scents for an array of other ...