The Social CXO | An Executive's Guide to Social Business

I think a lot of executives struggle with social business, because it doesn’t follow simple, regular business patterns. There’s no obvious strategy, process or ROI. A tweet or a blog post just can’t compete with a lead or an order in the CXO mind. Social business is uncertain and ephemeral. Outside the firm, customers make choices based on conversations. Inside the firm, CXO’s drive profit ...