Friday, December 23, 2011

Paramount seized on a big platform for limited "MI:4" bow

photoLOS ANGELES (TheWrap.com) - Paramount's decision to start "Mission: Impossible 4" small -- albeit through large-format screenings -- seems to be paying off. The Tom Cruise tentpole came in third at the domestic box office, grossing $13 million in only 425 locations. When the movie opens wide this Tuesday after 5 p.m., it will have significant momentum behind it. That was the point: By delivering a healthy number on a small number of screens -- 425 is 11.5 percent of the 3,703 screens that the No. ...


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